Let me start with the definition of Augmented Reality in simple words - a digital reality laid over the actual reality in terms of simple amplifications of visual, voice, and /or other senses of stimuli; using easily manageable apps on android phones & tablets is -- Augmented Reality. Within a short period of time, this technology has gained a huge success that it had even beat the popularity of Virtual Reality, and now being said to be the game changer for the businesses in nearby future!
If one would ask me a reason for the success of Augmented Reality; I would say it is the access of this technology for the common people. You don’t need any special or costly equipment to operate it! An android phone is enough and who doesn’t carry a smart phone these days…?
Yes, the digitalization of most of the aspects of our lives, has already laid a concrete ground for Augmented Reality and its applications. Today, we do our meetings on webinar, order food / clothes & various other things through our phones; businesses have successfully mobilised to digital platforms and the digital medium has also become the prime source for our entertainment.
The continuous enhancement in AR (Augmented Reality) technology is offering new opportunities for a vast growth in various sectors of business like –healthcare, retail, manufacturing, education & travel & tourism.
Let’s get into the details of AR applications in two of the business sectors for now:
Using the AR technology in Retail sector would only boom its growth. Imagine an AR app in our phone that allows us to check the right fitting of the clothes without wearing them or to make the right choices of the colour. And in same way using Augmented Reality, we will be surer about the products we are buying, even before we buy them. For example there is a brand called LENS KART for eye- glasses, which uses AR application in its website. It has enhanced its service experience with AR and now, a customer can check which glass, frame, and colour would suit him / her before he / she buys it and eventually turns out to be a satisfied customer for the business.
The AR technology in Manufacturing can help us to measure a variety of changes, identify unsafe working conditions, or even envision a finished product. The workers can use it to show more than digital characters, images, or content, such as overlaying text, stats, and information which is relevant to the worker’s current task. A manufacturer can view a piece of equipment and see its running temperature, disclosing that the equipment is hot and unsafe to touch with bare hands. Even one can check the location of co-workers or products & raw materials with AR app.
The most possible key factors which are also responsible for rapid growth of Augmented Reality (AR) technology are - an increasing number of phones and tablets; their extended functionality & continuously increasing internet speed. Now is the best time to get started with an app that will draw your customer's attention to the product or can become a part of a brilliant marketing campaign. To build such app you need trusted partners who are well experienced and professionals in their job. MODELCAM is one of the leading AR app developing companies, and offers its services for lucrative pricing. To know more and for enquiry, let's connect here at Modelcam Technologies.
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