Augmented Reality (AR) may not be as exciting as a virtual reality roller coaster ride, but the technology is proving itself as a very useful tool in our everyday lives. From social media filters, to surgical procedures, AR is rapidly growing in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear, and feel. When compared to other reality technologies, augmented reality lies in the middle of the mixed reality spectrum; between the real world and the virtual world.
The origin of the word augmented is augment, which means to add or enhance something. In the case of Augmented Reality (also called AR), graphics, sounds, and touch feedback are added into our natural world to create an enhanced user experience.
Augmented Reality has the power to fundamentally change the way people work. It bridges the digital and physical worlds, providing value across the enterprise. When coupled with IoT data, AR applications become truly transformative experiences, driving many enterprises to completely re-imagine how they design, produce, sell, operate and service their products.
The world was once defined by physical things, then a digital world emerged. Today, it is both. In the physical world, products, equipment and environments are functional and resolute.
Converging Forces Unlocking the Value Created by the Convergence of the Physical and Digital Worlds They serve to extend the human form increasing our strength and abilities, helping us to be more productive in the settings that compose the world around us. In the digital world, software, data, and networks are helping us gather and communicate information. Insights are being captured and analysed in new and unimaginable ways, extending our thoughts, creativity, and understanding of the physical world. Fast and flexible, digital information defines and connects us to the world over time and space. These once independent forces have become interdependent and complementary, embodying the yin-yang concept. Just as hot and cold, day and night, and liquid and solid make two parts of a whole, we now live in a world that is both physical and digital at the same time. Ripe within that intersection is a new frontier for innovation, and the leading companies are creating competitive advantage from that opportunity.
With the power of Augmented Reality, you can accelerate your go-to-market timelines and deliver a better product experience. In “Augmented Reality Can Enhance Your Entire Sales Process,” PTC explores how AR can help you differentiate yourself from the competition by:
Providing immersive, interactive product demonstrations without the need for a physical product
Presenting our product through engaging experiences that facilitate deeper comprehension and shorter sales cycles
Reducing costs and increasing revenue
Increasing customer satisfaction
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